Oooh, well hello “Rainbow Road”! These are just a few of my favorite pieces in this series by American artist Daniel Mercadante. He and his wife Katrina are filmmakers, and run “The Mercadentes” together, but these rainbow roads are Daniel’s still photography work. Well, kinda still…

“Using long exposure photography and a  custom built lighting rig covered in colored gels, the process of creating the images is surprisingly simple: the roads are created by Daniel running around with the lighting rig. No other post-production manipulation occurs, other than basic color and exposure balancing.”

Running around making rainbow roads in the woods? Hell, YES!

{I discovered Daniel’s work, and the quote above, via Colossal.}